Inorbit goes beyond its orbit

Kishore Bhatija

The eastern part of the city will get a brand new shopping avenue soon as the Inorbit Mall, a popular centre in Cyberabad, opens its second centre at Pocharam in the next financial year.

Spread over 10 acres, the new mall will bring shopping avenues that have been till now limited to the Cyberabad and Hi-tec City areas.

Construction of the mall at Pocharam had begun last year but was stopped due to the ‘unfavourable’ economic conditions and market slowdown but it will be revived soon, Kishore Bhatija, Managing Director and Chief Executive Officer, Inorbit Malls India Private Limited, said here recently while interacting with media personnel.

Increasing patronage

One of the reasons for revival is primarily because the current bustling mall in Cyberabad is generating an average of 87,000 visitors during weekends and about 48,000 visitors during weekdays, he SAID.

With increasing patronage, malls too are undergoing transformation from mere shopping avenues into something like community centres. Malls too want to retain their patrons by offering more value added services.

Inorbit mall already offers about 30 different services like children’s play area, baby care centre, ATMs and mobile recharging facilities. The newer facilities on offer are travel agencies and money exchangers.

This transformation is primarily because more and more people are thronging their premises to spend more time converting shopping time into a family outing, he explained.

If ambience tops main attraction for malls, interactive programmes and rewards programmes are also being held to engage patrons plus to boost footfalls, Mr. Kishore said.

Four-year old Inorbit Mall generated revenue of about Rs.600 crore during last financial year. Take that!

Inorbit Mall in Cyberabad is generating an average of 87,000 visitors during weekends and about 48,000 visitors during weekdays

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