Inorbit Malls, a spin off from the widely known real
estate giant K. Raheja Corp is developing a “Village” model of value
retailing complex at Pocharam to open in early August. Modelled after
the internationally popular shopping village concept of Europe, the
complex will not be a mall in the strict sense of the term, but an
out-of-the-town destination centre where one can drive in to have
entertaining weekends.
City- dwellers jaded with
a surfeit of malls and offers are going to have a different shopping
experience, an innovative one at that, where they can while away time
during weekends. Located 12 km away from Uppal, the first ‘Village’
value retail showroom at Pocharam would be positioned as a family
destination, offering shopping experience, entertainment area and
eateries. Globally, stores like Dubai Outlet City (Dubai), Bicester
Village (London) and Wertheim Village (Frankfurt) have become popular
with shoppers.
“The four-lakh sq ft facility will be a prototype for
us. After studying this model, we will replicate this in other Indian
cities,” said Mr Rajiv Bhatia, Chief Executive Officer.
Revealing the details at an interactive session, CEO
of Inorbit Malls Rajeev Bhatia said that the venture under construction
near the Raheja’s Mindspace will be a cut above other malls as it is
designed to be a hub of global culture.
With a land area of seven lakh-odd sq. ft. and a
built-up space of above four lakh sq. ft., it is also going to offer a
spacious and unique shopping experience for the users. “You can go there
in the morning and do your shopping, while your kids play. It will also
have cultural shows, with popular artistes representing various streams
performing there through out the year,” Mr Bhatia said, speaking on the
concept of ‘Village’.
The sprawling parking area is designed to house 883 cars at a time.
Ten bookings for the shopping space have already been
done while 45 more are in the pipeline. The mall developer is talking
to local, national and international brands to set up shops. It would
offer discounts in the range of 20-50 per cent.
“This is the first such attempt in the country. There
will be everyday events representing various arts and culture at the
village. Bargains of world famous brands with round-the-year offers will
be the icing on the cake,” Bhatia said.
The village will incorporate eco-friendly concepts
such as non-AC common areas, water treatment plants, usage of solar
power and sophisticated building management systems.
While the expected customer base of the village
centre will be the upper and upwardly mobile middle classes of the
entire city, primary concentration will be on areas around Uppal,
Sanskriti Township and Emerald Residential Project. Habsiguda, Nacharam,
Ramanthapur and Ghatkesar will be the secondary trade areas that the
mall will bank on while Vidyanagar, Kapra, L.B.Nagar and Tarnaka form
the tertiary ‘catchments’.
Now it remains to be seen if the village will be
successful in wooing visitors into braving a distance of 15 to 25
kilometres for a weekend!
Inorbit, which currently operates one mall in Malad
(Mumbai) is planning to build 10 malls, including two each in Baroda,
Pune and Hyderabad; and one each in Bangalore and Chennai.
https://hyderabad360.wordpress.com/2008/04/11/rahejas-inorbit-plans-village-mall-at-pocharam/
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